4.30.2013

freelance fun: a fashion app.

I love a good design project. Within an instant I become wrapped up in all the possibilities and end up absolutely engrossed in the work--if my name's on it, it's going to be fabulous! My roommate came to me for a project with school that she needed my help with for visuals. The presentation she gave included a fashion app for the iPhone that she and her group came up with called "Silhouette." The app has photos of all the items in your closet and will keep track of what pieces are where for all those times you forget you dropped it off at the dry cleaners or just can't quite remember who exactly you lent what to--it'll do it all for you! It also maintains weekly outfits for different themes, all keeping in mind what you have worn lately so it doesn't 'repeat' pieces! I fell in love with the idea and was more than excited to design the app interface. Here is what I came up with...

The home screen on the iPhone with a custom Silhouette logo. 


Once you tap the logo, it brings you to the home page of the app. This home page is under "closet" at the bottom navigation bar and lets you digitally view all the different styles of clothing in your wardrobe. The speech bubble at the bottom is a pop-up notification that lets you know where any missing items may be!



If you want to shop by occasion, you simply tap "categories" on the bottom navigation bar and it will bring you to this page. The events are customizable and range from casual to fancy. When you upload clothing, you can tag them into categories making it simple and efficient when putting together an outfit for a certain event.


Another great feature is the calendar, also found on the bottom navigation bar. This interactive schedule displays outfit options for the week based on your previous selections (items of clothing or events).  


Finally, you can zoom in on the individual pieces that are presented in the calendar form. For a marketing touch, the app will automatically recommend pieces that would go well with your outfits. This one shows how a dark chocolate matte watch from MIchael Kors would complement the bronze Toms. Last but least, the "share me" option toward the bottom right of the screen gives you the opportunity to share these looks with your friends. It's the perfect way to show off your style, new pieces in your wardrobe, or even plan ahead to not match your friends for an event!



It was so wonderful to be able to start from scratch and just go off of their description of the app. This gave me the opportunity to dream up the most interactive and simplistic way to visually make it happen. I was generously compensated with smoothies and Starbucks, too! She knows the way to my heart!

Found any addictive apps lately in the fashion world? 
Maybe someday you'll see Silhouette up in action!

Ciau,
K.René